Leading Welsh property and construction firm, Jehu Group strip bare in aid of male suicide awareness charity CALM, posing for a 2018 wall calendar.
Over the past 12 months Jehu Group has taken part in a number of fundraising activities in support of CALM, its chosen charity for 2017, including a property band night held in Cardiff’s popular music venue, Tramshed and their annual sprint triathlon, where over 450 Welsh property professionals from across the country took part. In their final effort to raise awareness and money for CALM staff from the Jehu Group and Waterstone Homes bravely stripped bare, other than strategically placed hard hats and hi-vis jackets. The group will sell the calendar to friends, families, colleagues and business partners.
Managing Director of Contracting, Marc Jehu who came up with the idea commented: “I wanted us to have one last push at raising money for CALM and I thought the calendar would get a few tongues wagging which might help increase awareness and funds. I also knew it would be a bit of end of year fun for the team, who’ve already pulled out all the stops in support of our chosen charity for 2017.”
Jehu chose to support the male suicide prevention charity CALM (Campaign Against Living Miserably) following the loss of a respected and popular co-worker, Darren Evans, in July of 2016 in a bid to help stop male suicide, the leading cause of death for men aged 20 to 49 across the UK. To date Jehu have raised just over £11,000 for the charity with an aim to make the grand total raised in the region of £15,000.
Anna Jones, Fundraising Director at CALM, said: “We are extremely proud and thankful that Jehu Group have selected CALM as its charity of the year and will help us to raise awareness of the fact that suicide is single biggest killer of men under 45 in the UK.”
Each calendar month carries a different theme such as Love in February, Fireworks in November and a family Christmas theme in December, but all carry the same theme of construction. Gwilym Hughes, HR Strategic Business Manager, who modelled for the Easter theme said: “I was a little reluctant to take part initially as the thought of posing for the camera naked with colleagues I’ve worked with for years was daunting! To be honest in the end it was a very easy decision for me when I considered the charity and the great work they do raising awareness and in particular, the help line service they provide to young men who in that moment of need, ring that number feeling completely lost and desperate. So, my loss of dignity that cold Friday morning was put clearly into perspective by this thought and was very much worth it!”
The media team at Trivallis, one of Wales’ largest registered social landlords, designed the calendar and captured the photography free of charge .The calendar costs only £10 and can be purchased with cash, money tins are available on site and in the Jehu Group office, cheques can be made payable to ‘Jehu Group Charity Fund’ or via the donation page: https://uk.virginmoneygiving.com/jehu2017 be sure to mark your donation is for the calendar and do not leave the donation as anonymous. CALM’s helpline is 0800 585858 with webchat available on https://www.thecalmzone.net